- Acquisition of genetic material from R&D centers and individual breeders.
- Testing of varieties and selection of new products.
- Development of technical and crops protocol.
- Design Thinking, prototyping and product positioning.
- Show Room and demonstration gardens.
- Management of Intellectual Property
Plantinova is a company which EDITS plant varieties with the aim to develop new food products with high added value and focused on the end user needs.
Have an idea? Talk and work to develop it...
PLANT LAB BCN
Is our ideas Lab,
where the innovation process takes place.
Philosophy and work values
Do things in a different way and surround yourself with creative people
1. Explore what others have not thought yet
2. If in doubt, focus always on the user
3. Search features beyond the technical quality of the products.
4. Explore new business models.
5. Promote the co-creation and collaboration with professionals of the industry.
Human team and contributors
Lluis Masvidal
CEO & Founder. Product Development and new Business Models.
Charlotte Weis
Partner Sales & Customer Support
Txus Itxart
Head Grower.
Montse Andreu
Accounting & administration.
Jordina Tió
VITI. Design Thinking & Product Design.
Sonia Joliva
Community Manager.